Since the closing of the beach in 1983, a group of individuals tried desperately to convince leagues of national amusement park companies that New Orleans was starved for their kind of entertainment. Financing was difficult and with the oil bust of the 1980's, it seemed all hope was lost. In 1998 a master plan was devised for the tract of land between the I-10 and I-510 in New Orleans East. The plan would not rebuild the original park in it's former glory, but would instead build a new venue, unrelated to the first. With this plan came a new player in the amusement industry Ogden Entertainment. This company obtained the financing and the support for the 90 million dollar construction project. Construction began almost immediately and the park was on schedule for it's 2000 season debut.
Just prior to the opening of the park in May of 2000, Ogden entertainment sold the park and all of it's other amusement properties to the Alfa Alfa Group. A group of international investors from distant countries, they couldn't manage the park properly from different cultural and continental backgrounds. The park would close early on a whim, the food was sub-par even for an amusement park, and would make a dinner at the local fast-food restaurant seem like a 7 course meal.